The product activation rate is the number of company email list who do something specific to extract value out of your product. But how can the users of your product get value out of it? Well, that depends on your product. For example, think of users who company email list a certain number of accounts in a social selling app. In this case, the number of followed accounts per user would be an activation metric. You may also think of the product activation rate as an company email list of how well your marketing strategy is doing. Or how successful your SaaS (software as a service) product is.
The Importance of Activation Following user company email list , product activation is the most important concern you should have when running your SaaS business. Most importantly, if you succeed at getting users to "activate", you'll keep company email list for longer, ultimately lowering net churn. On top of that, you'll end up having more money to spend on advertising to acquire more users. It's a beautiful cycle! How to Improve Activation Rates 1. Bet Your Chips on User Research First, track the actions users take in your product. Next, monitor the sessions of your users to company email list the hotspots which cause your customers to drop-off.
Finally, use a combination of qualitative and company email list research such as interviews, surveys and user test to understand why they’re struggling. Monitoring user insights is one of the most powerful ways to get feedback you can act on immediately. After company email list have user feedback, improve your product accordingly. As a complement, you might create tutorials to exemplify how your product works. 2. Simplify Your Product and Contact Inactive company email list There are many ways to simplify your product.