Another metaphor that I use regularly in addition to that of the pebble in the sea, the metaphor of the champagne fountain seems to me quite relevant to explain the main principles of natural referencing (SEO) and the way the "juice" spreads between the different pages of a site. The glass pyramid corresponds to the organization of the site The glass pyramid corresponds to the organization of the site and its menu. At the very top, we will generally find the Home page which will lead to the first menu level – the glasses directly under the first from the top. Then the first menu level, will lead to the second menu level and so on to the bottom of the site – the glasses that are on the table.
The champagne that is poured corresponds to the links that come from outside Links from external sites are one of the key elements in SEO. They largely determine the power of a site, its ranking and therefore how the site will come out in Google search results. Thus, the more links a site Kuwait Email List from external sites, themselves well referenced, the more champagne will be poured on the champagne pyramid. In general, the external links point to the Home page, therefore to the glass at the top of the pyramid. But there can be links to internal pages in the same way that one can directly fill one of the glasses of the pyramid. The power of a page corresponds to the amount of champagne in the glass Thus, the power of a page.
Its ability to come out in the first results of Google on its main keywords will correspond to the amount of champagne in the glass. Generally speaking, the Home page is the most powerful page because it gets all the champagne. Once full, the champagne naturally flows into the glasses that are directly below – the first menu level – and so on… If links are made directly to a deep page, this page will also benefit from good referencing – its glass will be full as well as the glasses directly below, namely the pages of the site to which this deep page points… It is often the home page among others and this is where the metaphor stops because in the physical world a glass cannot be both above and below which is the case in a virtual world. structured in the form of hyperlinks.