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Sumaiya Khatun
May 22, 2022
In General Discussions
In this way you learn to understand your Special Database customers better and thus increase customer satisfaction, loyalty and turnover. The best of both worlds Because it is now so easy to sell through different channels, there are a huge number of providers. Therefore, the challenge is: to be seen, to build community and to bind customers. You mainly do this in the real world. Humans are, after all, social beings. If you can combine the Special Database speed of your web shop with the experience of a physical store, you have the best of both worlds. The cases of various omnichannel retailers prove that this strategy can be successful. You can read their stories below. If you can combine the speed of your web shop with the experience of Special Database a physical store, you have the best of both worlds. MADE Omnichannel Disruptor Special Database MADE is a leading and fast growing international design brand. Damien Poelhekke, managing director Benelux, talks about the path they took to become a disruptor in the industry. MADE is originally an online player. It can offer products cheaper by selling directly. So they apply Special Database strategies such as cut out the middle man and quick product renewal , based on the fast fashion model . The primary goal of fast fashion is to produce products quickly in a cost-efficient manner, in order to respond to the continuously changing tastes of consumers. This is made possible through supply Special Database chain optimization. This makes scaling up quickly and Special Database optimal stock management feasible. It involves less risk and more flexibility. Low-threshold offline experiences The target 'sales' is a long way. Branding and awareness are paramount . Offline plays an important role here, with the focus on perception and experience. It doesn't matter Special Database if someone buys immediately or in a month or year, as long as MADE is top of mind when a customer wants something new in their home. The experiences in the accessible showrooms provide a large part of the traffic to the website. Low-threshold offline experiences In order to attract attention offline, MADE regularly Special Database appears in so-called shop windows where many people pass by.
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Sumaiya Khatun

Sumaiya Khatun

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